Hero image of Keith Paul Acton in his studio
Hero image of Keith Paul Acton in his studio
Hero image of Keith Paul Acton in his studio

Design that builds brands people believe in.

Design that builds brands people believe in.

ABOUT

I’m a Designer and Creative Director who builds brands with clarity and staying power. Over the past six years, I’ve created identity systems for universities, startups, wellness brands, and a range of companies both local and global. My work also includes rebranding and merchandise design featured on Netflix’s Queer Eye. I combine strategic thinking with intentional craft to create visual identities that feel distinctive and enduring.

After leading design at a top U.S. SEO agency, I shifted my full attention to my independent practice to help small businesses build branding with long-term impact. I take a collaborative, thoughtful approach that helps founders articulate their vision and present their work with confidence.

I also founded Serotonin Studio, a creative company that produces premium, hand crafted design assets. As a small business owner myself, I understand the decisions founders face and how design influences growth and opportunity.

Today, I partner with clients around the world to create branding that is clear, memorable, and built to last.

BRANDS I'VE DESIGNED FOR

SERVICES

Branding & Identity Design

I create complete visual identities for businesses, including logos, typography, color palettes, and full brand guidelines. This gives you a professional, consistent look across every touchpoint, whether you are launching something new or refreshing an existing brand.

Digital Design

I design the digital assets your brand needs to communicate clearly, such as social media graphics, campaign visuals, pitch decks, website assets, and reusable templates. Everything is built to keep your online presence consistent and on-brand.

Creative Direction

I help guide the overall look and feel of your brand across every channel. This includes visual audits, refining your style, shaping campaigns, and making sure your creative decisions align with your goals and connect with your audience.

Other/Custom Services

I also offer brand audits, consulting, UI/UX support, and project-specific design work for businesses that need a tailored approach. If your brand has a unique challenge or a specific creative need, we can build a solution that fits.

Branding & Identity Design

I create complete visual identities for businesses, including logos, typography, color palettes, and full brand guidelines. This gives you a professional, consistent look across every touchpoint, whether you are launching something new or refreshing an existing brand.

Digital Design

I design the digital assets your brand needs to communicate clearly, such as social media graphics, campaign visuals, pitch decks, website assets, and reusable templates. Everything is built to keep your online presence consistent and on-brand.

Creative Direction

I help guide the overall look and feel of your brand across every channel. This includes visual audits, refining your style, shaping campaigns, and making sure your creative decisions align with your goals and connect with your audience.

Other/Custom Services

I also offer brand audits, consulting, UI/UX support, and project-specific design work for businesses that need a tailored approach. If your brand has a unique challenge or a specific creative need, we can build a solution that fits.

Branding & Identity Design

From logos and typography to color palettes and brand guidelines, I design complete identity systems that launch with clarity and confidence. Whether you’re a startup building from scratch or a growing business in need of a refresh, this is the foundation for everything that follows.

Digital Design

I create marketing assets that help brands show up consistently and powerfully—social media graphics, pitch decks, campaign visuals, custom mockups, and templates designed to make your team’s communication seamless and on-brand.

Creative Direction

Sometimes you don’t just need more assets—you need perspective. I partner with teams to audit their existing identity, elevate their visual language, and bring concepts to life across every channel. From refining your social media aesthetic to shaping a full campaign rollout, I help connect the dots between brand and audience.

Other/Custom Services

This includes design consulting, brand audits, UI/UX services for websites or digital products, and my streamlined Logo Overhaul package: a $500 service where I rebuild your logo in every format you’ll ever need, stored in a shared Google Drive folder for easy access.

WHAT CLIENTS ARE SAYING

WHAT CLIENTS ARE SAYING

WORLD PADEL NETWORK

"Keith built our entire visual identity from scratch: logo, guidelines, social templates, website design. He gave us a professional brand we could launch with confidence. But beyond the quality of work, he was a true collaborator every step of the way. I'd recommend him to any founder who needs a real branding solution."

Related Case study

Jamie Rowe

Founder, World Padel Network

WORLD PADEL NETWORK

"Keith built our entire visual identity from scratch: logo, guidelines, social templates, website design. He gave us a professional brand we could launch with confidence. But beyond the quality of work, he was a true collaborator every step of the way. I'd recommend him to any founder who needs a real branding solution."

Related Case study

Jamie Rowe

Founder, World Padel Network

WORLD PADEL NETWORK

"Keith built our entire visual identity from scratch: logo, guidelines, social templates, website design. He gave us a professional brand we could launch with confidence. But beyond the quality of work, he was a true collaborator every step of the way. I'd recommend him to any founder who needs a real branding solution."

Related Case study

Jamie Rowe

Founder, World Padel Network

ARBZ

"Keith is the ultimate creative Swiss army knife. In such a short time, he designed a full brand identity for me, shot incredible photos, and completely raised the quality of my brand. He didn't just give me a logo, he gave me the tools to show up like a professional and stand out in a crowded music scene."

Headshot of Russell Bass aka ARBZ

Related Case study

Russell Bass

ARBZ

ARBZ

"Keith is the ultimate creative Swiss army knife. In such a short time, he designed a full brand identity for me, shot incredible photos, and completely raised the quality of my brand. He didn't just give me a logo, he gave me the tools to show up like a professional and stand out in a crowded music scene."

Headshot of Russell Bass aka ARBZ

Related Case study

Russell Bass

ARBZ

ARBZ

"Keith is the ultimate creative Swiss army knife. In such a short time, he designed a full brand identity for me, shot incredible photos, and completely raised the quality of my brand. He didn't just give me a logo, he gave me the tools to show up like a professional and stand out in a crowded music scene."

Headshot of Russell Bass aka ARBZ

Related Case study

Russell Bass

ARBZ

QUEER EYE (NETFLIX)

"Keith delivered multiple strong logo concepts and a full concert poster in under 48 hours. His ability to execute high-quality work under intense deadlines made the difference for us. The assets looked incredible on screen and brought the season finale to life."

Related Case study

Alex King

Associate Producer, Queer Eye Season 6

QUEER EYE (NETFLIX)

"Keith delivered multiple strong logo concepts and a full concert poster in under 48 hours. His ability to execute high-quality work under intense deadlines made the difference for us. The assets looked incredible on screen and brought the season finale to life."

Related Case study

Alex King

Associate Producer, Queer Eye Season 6

QUEER EYE (NETFLIX)

"Keith delivered multiple strong logo concepts and a full concert poster in under 48 hours. His ability to execute high-quality work under intense deadlines made the difference for us. The assets looked incredible on screen and brought the season finale to life."

Related Case study

Alex King

Associate Producer, Queer Eye Season 6

SILVER LINING CONSULTING

"Keith understood our vision instantly and created a brand identity that feels professional and approachable. The system he built gave us a consistent, polished presence that works for high-growth startups and established global brands. That versatility was everything."

Related Case study

Elisa Zoli

Founder, Silver Lining Consulting

SILVER LINING CONSULTING

"Keith understood our vision instantly and created a brand identity that feels professional and approachable. The system he built gave us a consistent, polished presence that works for high-growth startups and established global brands. That versatility was everything."

Related Case study

Elisa Zoli

Founder, Silver Lining Consulting

SILVER LINING CONSULTING

"Keith understood our vision instantly and created a brand identity that feels professional and approachable. The system he built gave us a consistent, polished presence that works for high-growth startups and established global brands. That versatility was everything."

Related Case study

Elisa Zoli

Founder, Silver Lining Consulting

No jargon. No generic playbooks. Just a simple process built around your goals. I listen, I design, and I deliver work that moves your brand forward. If you want results without the fluff, reach out and let’s get started.

No jargon. No generic playbooks. Just a simple process built around your goals. I listen, I design, and I deliver work that moves your brand forward. If you want results without the fluff, reach out and let’s get started.

No jargon. No generic playbooks. Just a simple process built around your goals. I listen, I design, and I deliver work that moves your brand forward. If you want results without the fluff, reach out and let’s get started.

Work with me

Let's elevate your brand