BlackLight Hip Hop — Hero photo of BlackLight performing live — Concert branding for Netflix Queer Eye
BlackLight Hip Hop — Hero photo of BlackLight performing live — Concert branding for Netflix Queer Eye
BlackLight Hip Hop — Hero photo of BlackLight performing live — Concert branding for Netflix Queer Eye

Queer Eye (Netflix) — Visual Identity & Merch Design for BlackLight by Keith Paul Acton

Queer Eye (Netflix) — Visual Identity & Merch Design for BlackLight by Keith Paul Acton

Brand Identity

Queer Eye (Netflix)

Queer Eye (Netflix)

For Season 6 of Netflix’s Queer Eye, I was hired by the show’s producers to create visuals for Reggie DeVore, also known as BlackLight, a Texas rapper featured in the season finale. The episode followed his journey back into music after the pandemic, and the team needed a refreshed identity that would support his live performance and represent him confidently on screen. My role was to update his logo and design a concert poster and merchandise that felt true to his style while matching the energy of a major Netflix production.

Working on a tight turnaround, I delivered the updated logo, a full concert poster, and merchandise designs in under forty-eight hours. These pieces were featured in the finale, and the logo was used on items handed out at the event. The final visuals helped give Reggie a polished and professional presence during his comeback performance and contributed to the high-impact atmosphere that closed out the season.

For Season 6 of Netflix’s Queer Eye, I was hired by the show’s producers to create visuals for Reggie DeVore, also known as BlackLight, a Texas rapper featured in the season finale. The episode followed his journey back into music after the pandemic, and the team needed a refreshed identity that would support his live performance and represent him confidently on screen. My role was to update his logo and design a concert poster and merchandise that felt true to his style while matching the energy of a major Netflix production.

Working on a tight turnaround, I delivered the updated logo, a full concert poster, and merchandise designs in under forty-eight hours. These pieces were featured in the finale, and the logo was used on items handed out at the event. The final visuals helped give Reggie a polished and professional presence during his comeback performance and contributed to the high-impact atmosphere that closed out the season.

Industry

Industry

Music/Entertainment

Music/Entertainment

What I did

What I did

Logo Design

Logo Design

Merch Design

Merch Design

Creative Direction

Creative Direction

BlackLight Hip Hop — Concert poster design — Brand collateral
BlackLight Hip Hop — Concert poster design — Brand collateral
BlackLight Hip Hop — Concert poster design — Brand collateral
BlackLight Hip Hop — Laptop mockup showing poster on Netflix Queer Eye episode — Brand in broadcast
BlackLight Hip Hop — Laptop mockup showing poster on Netflix Queer Eye episode — Brand in broadcast
BlackLight Hip Hop — Laptop mockup showing poster on Netflix Queer Eye episode — Brand in broadcast
BlackLight Hip Hop — Animated GIF with photos of BlackLight overlaid with custom logo — Visual identity
BlackLight Hip Hop — Animated GIF with photos of BlackLight overlaid with custom logo — Visual identity
BlackLight Hip Hop — Animated GIF with photos of BlackLight overlaid with custom logo — Visual identity
Dom Pérignon vineyards from the sky
Dom Pérignon vineyards from the sky
Dom Pérignon vineyards from the sky
BlackLight Hip Hop — Person wearing BlackLight merchandise with custom logo — Merch design application
BlackLight Hip Hop — Person wearing BlackLight merchandise with custom logo — Merch design application
BlackLight Hip Hop — Person wearing BlackLight merchandise with custom logo — Merch design application
Vine leaf
Vine leaf
Vine leaf
BlackLight Hip Hop — Three outdoor posters showcasing performance — Campaign collateral
BlackLight Hip Hop — Three outdoor posters showcasing performance — Campaign collateral
BlackLight Hip Hop — Three outdoor posters showcasing performance — Campaign collateral
BlackLight Hip Hop — Alternate concert poster design — Event branding
BlackLight Hip Hop — Alternate concert poster design — Event branding
BlackLight Hip Hop — Alternate concert poster design — Event branding
BlackLight Hip Hop — Designer Keith Paul Acton with BlackLight during filming, poster in background — Behind-the-scenes
BlackLight Hip Hop — Designer Keith Paul Acton with BlackLight during filming, poster in background — Behind-the-scenes
BlackLight Hip Hop — Designer Keith Paul Acton with BlackLight during filming, poster in background — Behind-the-scenes
BlackLight Hip Hop — Laptop mockup showing merchandise featured in Netflix Queer Eye episode — Brand in broadcast
BlackLight Hip Hop — Laptop mockup showing merchandise featured in Netflix Queer Eye episode — Brand in broadcast
BlackLight Hip Hop — Laptop mockup showing merchandise featured in Netflix Queer Eye episode — Brand in broadcast
BlackLight Hip Hop — Laptop mockup showing merchandise featured in Netflix Queer Eye episode — Brand in broadcast
BlackLight Hip Hop — Laptop mockup showing merchandise featured in Netflix Queer Eye episode — Brand in broadcast
BlackLight Hip Hop — Laptop mockup showing merchandise featured in Netflix Queer Eye episode — Brand in broadcast
BlackLight Hip Hop — Animated GIF of pitch deck slides showing logo variations — Logo design process
BlackLight Hip Hop — Animated GIF of pitch deck slides showing logo variations — Logo design process
BlackLight Hip Hop — Animated GIF of pitch deck slides showing logo variations — Logo design process
BlackLight Hip Hop — Alternate poster layout for episode — Branding collateral
BlackLight Hip Hop — Alternate poster layout for episode — Branding collateral
BlackLight Hip Hop — Alternate poster layout for episode — Branding collateral
BlackLight Hip Hop — Layout featuring alternate artwork for hip hop branding — Creative direction
BlackLight Hip Hop — Layout featuring alternate artwork for hip hop branding — Creative direction
BlackLight Hip Hop — Layout featuring alternate artwork for hip hop branding — Creative direction

"Keith delivered multiple strong logo concepts and a full concert poster in under 48 hours. His ability to execute high-quality work under intense deadlines made the difference for us. The assets looked incredible on screen and brought the season finale to life."

Alex King

Associate Producer, Queer Eye Season 6

New England Juice Co. — Hero photo of storefront exterior — Physical location branding

Brand Identity

New England Juice Co.

New England Juice Co. — Hero photo of storefront exterior — Physical location branding

Brand Identity

New England Juice Co.

New England Juice Co. — Hero photo of storefront exterior — Physical location branding

Brand Identity

New England Juice Co.

World Padel Network — Digital billboard showing WPN brand visuals — Large-scale outdoor application

Brand Identity

World Padel Network

World Padel Network — Digital billboard showing WPN brand visuals — Large-scale outdoor application

Brand Identity

World Padel Network

World Padel Network — Digital billboard showing WPN brand visuals — Large-scale outdoor application

Brand Identity

World Padel Network

ARBZ — Hero photo of musician with synthesizer — Artist brand identity

Brand Identity

ARBZ

ARBZ — Hero photo of musician with synthesizer — Artist brand identity

Brand Identity

ARBZ

ARBZ — Hero photo of musician with synthesizer — Artist brand identity

Brand Identity

ARBZ

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