World Padel Network is a new startup focused on growing the global game of padel through events, content, and community. I was hired to create the brand’s full visual identity from the ground up, giving the company a clear and professional presence before launch. The goal was to design a system that felt credible to players, clubs, and sponsors while still modern and energetic enough to resonate with the sport’s younger audience. The identity also needed to scale across social media, merchandise, event materials, and digital platforms as the brand grew.

I built WPN’s complete visual foundation including the logo, color palette, typography system, brand guidelines, social templates, and website mockups that informed the development of the official site. To explore real-world applications, I used a combination of premium mockups and custom billboard mockups I created from my own photos, which helped show how the identity would hold up across apparel, signage, and on-court visuals. Since launch, WPN has gained early traction with strong organic engagement on Instagram and steady growth in site traffic and search visibility. The final identity gives the brand a cohesive and credible platform for expansion in one of the world’s fastest-growing sports.