ARBZ is a hip hop producer from Queens, New York who releases music and sells beats online. He needed a full rebrand to stand out in a crowded production space and present himself with more credibility to both artists and buyers. I was brought in to design a new logo, build a consistent visual identity, and create a library of brand photography that would elevate his online presence and support his growth.

I designed a bold, modern logo and expanded it into a cohesive brand system with a custom color palette and type treatments optimized for digital platforms and social media. I also photographed a series of professional portraits and lifestyle images that gave him strong visual assets for his website, promotional materials, and content drops. The final branding and photography raised the quality of his online presence, improved recognition, and helped position him for more visibility and higher-value opportunities.