Mellomanic, formerly We Are Giant, is a music tech startup focused on helping artists deepen their connection with superfans. Over several years, I worked directly with the CEO to refine the brand’s visual identity and creative direction as the company grew to more than four hundred thousand monthly active users and raised over thirteen million dollars in funding. The team already had a logo, but the broader identity needed more clarity, consistency, and polish to resonate with artists, investors, and major record labels.

I refined and formalized the existing logo, built a cohesive visual system, and developed detailed guidelines to unify the brand across digital and marketing touchpoints. I also created investor decks, social templates, and a range of collateral that helped the team communicate with confidence at scale. While Mellomanic has since evolved its logo, the foundation I established played an important role in shaping the company’s earlier identity and supported its ability to attract investment and collaborate with labels such as Atlantic Records, Def Jam, and Sony Music Nashville.