ILT Lab — Hero image signage — Campus exterior branding
ILT Lab — Hero image signage — Campus exterior branding
ILT Lab — Hero image signage — Campus exterior branding

ILT Lab — Brand Identity & Visual Design by Keith Paul Acton, Designer & Creative Director

ILT Lab — Brand Identity & Visual Design by Keith Paul Acton, Designer & Creative Director

Brand Identity

ILT Lab at Virginia Tech

ILT Lab at Virginia Tech

The Interface of Leadership and Teams Lab at Virginia Tech needed a logo to represent its research into leadership dynamics and team behavior across the university. I was commissioned to create a mark that felt credible within an academic setting and that connected naturally to the institution’s visual language while still standing on its own. This was one of my earliest professional projects and gave me the opportunity to contribute design work to a university-affiliated research group.

I developed a logo inspired by the geometry of Virginia Tech’s VT symbol, giving the lab a visual link to the broader institution while maintaining its own identity. I also created a set of supporting visuals and mockups to show how the design could work across digital communication and research materials. The final presentation delivered a clear and adaptable logo that gives the ILT Lab a consistent visual anchor for their work.

The Interface of Leadership and Teams Lab at Virginia Tech needed a logo to represent its research into leadership dynamics and team behavior across the university. I was commissioned to create a mark that felt credible within an academic setting and that connected naturally to the institution’s visual language while still standing on its own. This was one of my earliest professional projects and gave me the opportunity to contribute design work to a university-affiliated research group.

I developed a logo inspired by the geometry of Virginia Tech’s VT symbol, giving the lab a visual link to the broader institution while maintaining its own identity. I also created a set of supporting visuals and mockups to show how the design could work across digital communication and research materials. The final presentation delivered a clear and adaptable logo that gives the ILT Lab a consistent visual anchor for their work.

Industry

Industry

Education

Education

What I did

What I did

Logo Design

Logo Design

Creative Direction

Creative Direction

ILT Lab — Logo overlay on Virginia Tech campus image — Brand identity presentation
ILT Lab — Logo overlay on Virginia Tech campus image — Brand identity presentation
ILT Lab — Logo overlay on Virginia Tech campus image — Brand identity presentation
ILT Lab — Logo design process breakdown slide — Step 1
ILT Lab — Logo design process breakdown slide — Step 1
ILT Lab — Logo design process breakdown slide — Step 1
ILT Lab — Logo design process breakdown slide — Step 2
ILT Lab — Logo design process breakdown slide — Step 2
ILT Lab — Logo design process breakdown slide — Step 2
ILT Lab — Logo on laboratory screen — Digital brand application
ILT Lab — Logo on laboratory screen — Digital brand application
ILT Lab — Logo on laboratory screen — Digital brand application
ILT Lab — Logo on laboratory screen — Digital brand application
ILT Lab — Logo on laboratory screen — Digital brand application
ILT Lab — Logo on laboratory screen — Digital brand application
ILT Lab — Logo on glass door — Interior branding
ILT Lab — Logo on glass door — Interior branding
ILT Lab — Logo on glass door — Interior branding
ILT Lab — Visitor pass and lanyard with ILT logo — Identification system
ILT Lab — Visitor pass and lanyard with ILT logo — Identification system
ILT Lab — Visitor pass and lanyard with ILT logo — Identification system
ILT Lab — Three lab posters in outdoor setting — Campaign collateral
ILT Lab — Three lab posters in outdoor setting — Campaign collateral
ILT Lab — Three lab posters in outdoor setting — Campaign collateral
ILT Lab — Three lab posters in outdoor setting — Campaign collateral
ILT Lab — Three lab posters in outdoor setting — Campaign collateral
ILT Lab — Three lab posters in outdoor setting — Campaign collateral
ILT Lab — Wayfinding sign with ILT logo — Campus branding
ILT Lab — Wayfinding sign with ILT logo — Campus branding
ILT Lab — Wayfinding sign with ILT logo — Campus branding
ILT Lab — Branded jacket with ILT logo — Merchandise application
ILT Lab — Branded jacket with ILT logo — Merchandise application
ILT Lab — Branded jacket with ILT logo — Merchandise application
ILT Lab — Hanging flag signage — ILT lab brand design
ILT Lab — Hanging flag signage — ILT lab brand design
ILT Lab — Hanging flag signage — ILT lab brand design
ILT Lab — Custom business cards and flag with ILT logo — Environmental branding
ILT Lab — Custom business cards and flag with ILT logo — Environmental branding
ILT Lab — Custom business cards and flag with ILT logo — Environmental branding
ILT Lab — Large campus poster signage — University brand application
ILT Lab — Large campus poster signage — University brand application
ILT Lab — Large campus poster signage — University brand application
ILT Lab — Stationery mockup with Virginia Tech campus background — Brand collateral
ILT Lab — Stationery mockup with Virginia Tech campus background — Brand collateral
ILT Lab — Stationery mockup with Virginia Tech campus background — Brand collateral

“This was one of my first opportunities to contribute to a research-based institution, and it helped shape how I approach visual clarity and adaptability in identity design.”

Keith Paul Acton

Designer/Creative Director

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Brand Identity

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Brand Identity

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